Got a Business Name, Logo, or Slogan You Want to Protect? Then You Need to Register a Trademark.

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Intellectual Property Attorney

Licensed to practice before the U.S. Patent and Trademark Office

The attorneys at TrademarkIt are here to help protect your business and your name.  Don’t trust your extremely valuable intellectual property to some discount website.  Your name, slogan or design is how you distinguish your products or services from those of your competition.  If you’re already using your name, slogan or design, then you’ve already developed good will and “brand” recognition in the market, and if you haven’t started using it yet, that’s exactly what you need to develop.  Don’t allow your competition to capitalize on your hard work and good name.  More importantly, don’t cut corners when it comes time to secure your legal rights and protect your trademark.

Your trademark defines your business, and the law defines your trademark rights, so now is the time to get a lawyer on your side, and not just any lawyer.  You need an experienced lawyer who knows the ins and outs of trademark law and how to help you through the maze of the United States Patent and Trademark Office–one who has actually been nationally licensed to practice before that Office.  Remember that the process of registering a trademark is basically an adversarial proceeding–the examiner, a government employee assigned to handle your application, has to search existing trademarks and issue a rejection of your application if there are any potentially conflicting existing marks or if there are any legal, technical or procedural problems.  Your best bet is to hire an experienced attorney who can not only respond to these kinds of legal objections, but who has the experience to avoid many of them right from the start.  Our attorneys fit that bill and will help you to file a trademark application that maximizes your legal protection and the likelihood that your application will successfully become a registered trademark.

Our services don’t stop with helping you to secure your trademark, either.  We are also able to assist with ongoing maintenance filings required by the USPTO to keep your mark active and registered.  In addition, once your mark is registered, we can help with enforcing your trademark, both informally and through the courts if a lawsuit becomes necessary to enforce your mark.  We can also help if you find yourself on the receiving end of a demand letter from another trademark owner, the so-called “cease and desist” letter.

Take a look around the site to learn a bit more about various type of intellectual property, such as trademarks, patents and copyrights and the protection you can obtain.  Then contact us when you’re ready to discuss taking the right step to protect your business and your name.


We are a boutique business law firm with a well-earned reputation for success, and have extensive experience in a wide variety of business other legal matters, especially intellectual property matters such as trademarks, copyrights and licenses/contracts.  We pride ourselves on maintaining big law firm levels of legal representation with small firm levels of client service.  And Michael Gerity is licensed to practice before the U.S. Patent and Trademark Office, so he has the experience with intellectual property matters that you need.



Our firm handles more than just trademarks.  We are experienced business attorneys and owners who can help you with many legal issues including:

Trade Secrets
LLC Formation
Corporate Law
Business Litigation
Estate Planning



Our firm is located in the business district of Phoenix, Arizona, the 5th biggest city in the country.  However, because Mr. Gerity is admitted to practice before the U.S. Patent and Trademark Office, which is a national registration, he is able to handle trademark registrations for just about anybody, anywhere.  And, because most of this kind of work can be done over the internet or by phone, you don’t even have to leave the comfort of your office or home to get started.


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“…Mr. Gerity was a pleasure to work with to attain trademark approvals for our organization.  He articulated our needs well and handled all of the details with professionalism.  What was particularly impressive about Mr. Gerity was his ability to recall all details of our situation even when we would call him unexpectedly with a question.  He always made himself available and was responsive to our needs.  We would highly recommend him…”


“…For more than 10 years Michael Gerity has represented one or more of our companies for which he has provided a wide range of legal services that are second to none.  Mike has a very broad experience base from which to draw from and his in-depth knowledge of legal processes have proven him extremely competent legal representation.  I highly recommend Michael if you are looking for someone that is easy to communicate with who will work day and night if needed to achieve the desired results for his clients…”

DAVID V. • FOUNDER & CEO, Global Communications Services

“…Michael [Gerity] is one of the best attorneys that I have hired to handle my business and personal affairs, he knows his stuff and you can bank on what he tells you.  You are in excellent hands when you hire Mike…”

HUGO R., Ribadab Properties Corp.

“…I have known Michael [Gerity] professionally and personally for a number of years.  Not only is he an outstanding attorney, but a great friend.  I would highly recommend him for any legal needs…”


“…Michael Gerity…is very trustworthy.  I am confident that you will be in good hands, as I have been.  Michael is very intelligent and capable of handling your legal situation in the most financially sound manner.  I would recommend him to anyone seeking legal representation…”



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